Would you like the opportunity to visit a prestigious venue, be treated to lunch and have the chance to speak to an array of leading North West Business? On the 30^th June we will be exhibiting at the The Trafford Business Expo which will take place at the magnificent Lancashire County Cricket Club.

Proud to support local business

We are proud to be a part of such a fantastic local event which will display the talent of a range of companies across Trafford. We have always aimed to support local businesses and in turn have formed many partnerships and even friendships over our almost 25 years of business. We believe in cherishing the talents of the local community and encouraging start-ups.

Now to the top tips…

1. Everyone is a lead

It can be easy to look at an exhibition stand and quickly decide whether or not you will do business together. If the answer is no, people tend to move on. We call this “Cold Networking”. Instead, imagine for a moment that you are playing chess and think a few moves ahead. They may not need your services but they might know someone who does or they may need you one day in the future.

2. Leave an impression

Instead of trying to impress a company, try to impress the people within that company. People can be judgmental with first impressions so make sure that you take a real interest in what they have to say (even if it is of no use to you right now). Eye contact, fresh breath and a strong hand shake can go a long way too.

3. Show you’re human

Sometimes people feel as though they need to act almost robotic to make a good impression. Don’t be afraid to show them your personality but that you can be professional at the same time. People invest in people and so it’s important that you form a bond.

4. Make it sweet and simple

When you go to an exhibition you speak to that many different people that you probably won’t be able to remember what they all do. When telling people about your business keep it snappy and informative. Try not use complicated explanations (it’s likely that people may switch off or not understand).

5. Help others

Think about how you can help others rather than how they can help you. For example: say you are a dress maker and you speak to someone from a high school, you could offer a discount on prom dresses to their students. Think about how many students in one high school each year will want to purchase dresses. You never know where your generosity will lead. One day the school could invite you to host their fashion show or even create their uniform!